Dan Ariely, the James B. Duke Professor of Behavioral Economics at Duke University & worldwide recognized for his knowledge on behavioral economics visited Holland. He was keynote speaker at the 10th Tiber Symposium on Psychology and Economics, a symposium to establish contact and discussion between researchers of the different fields such as Individual Decision Making, Consumer Behavior, Bargaining, Social Dilemmas, Experimental Games, Emotions, Fairness and Justice, Rational Choice, and related subjects.
Dan is Author of the two bestsellers “Predictably irrational” and “ The upside of irrationality”. One of the strong assets of Dan Ariely is the way he translates research into our real world. Ballsmedia will work together with his research team to see how we can translate his research in online (often mobile) tools that will help, motivate & support people in their everyday life. Our mutual goal is to outline & develop a mobile application that support youngsters to be more aware of their decisions concerning money . This will support the objectives of our client WWJB.org & our whole society.
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